The Bar Industry's Best-Kept Secret

In the heart of Williamsburg, Brooklyn, lies a restaurant that has quietly become the hub of the bar industry. Lighthouse, owned by siblings Naama and Assaf Tamir, has been a staple in the community for over 15 years, attracting bartenders, beverage directors, and spirits reps from all over the city. But what makes this unassuming restaurant a haven for industry professionals?

A Humble Beginning

Lighthouse opened its doors in 2011, after Naama and Assaf Tamir pooled their savings to take over a former off-the-books club called Lucky 7. The siblings, who previously worked at Employees Only, brought their experience and work ethic to create a warm and welcoming space that would become a beacon for the bar community.

Building Community

Naama and Assaf's vision for Lighthouse was to create a space where people could feel at home. They wanted to offer a sense of community and support, which is often lacking in the fast-paced and competitive hospitality industry. By providing trade pricing for food and drink, they made it possible for industry professionals to enjoy a meal or a drink without breaking the bank.

"We wanted to have a warm place for people to come to," Naama explains. "We were immigrants and were embraced by the industry. New York can be a cold and cruel place, and we wanted a place that people could feel at home."

The Lighthouse Effect

So, what makes Lighthouse so special? For one, it's the sense of community that permeates every aspect of the restaurant. From the warm decor to the attentive service, every detail is designed to make guests feel welcome and supported. It's a place where industry professionals can gather, share stories, and support one another.

"Lighthouse is a beacon in the bar community because of how humble and welcoming they are," says Jen Marshall, a bartender and beverage director. "It's the place where you can sorta take off your industry persona when you are inside, yet still be around your industry friends. That's what makes it so special."

What This Means for Bartenders

For aspiring bartenders and hospitality professionals, Lighthouse serves as a model for building a strong community and creating a sense of belonging. Here are a few actionable insights:

• Prioritize community: Building a strong community is key to creating a loyal customer base and attracting industry professionals.
• Offer support: Providing support and resources for industry professionals can go a long way in building trust and loyalty.
• Be authentic: Authenticity is key to creating a sense of community and belonging. Be true to your values and vision, and your customers will respond.

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