The Rise of the 'Living Room' Bar: What's Behind the Trend?

As we navigate the post-pandemic landscape, a new trend is emerging in the world of hospitality. Restaurants and bars are being designed to feel like living rooms, complete with plush furniture, warm lighting, and intimate atmospheres. But what's behind this shift, and what does it mean for bartenders and the industry as a whole?

A Love Letter to the Parisian Apartments of the 1920s

One such example is Brass and Tusk Bar in New York City's Evelyn Hotel. Designed by Islyn Studio, the space is a love letter to the Parisian apartments of the 1920s, complete with plush gold settees, parlor palms, and red curtains that blur the divide between the oyster bar and the restaurant. The result is an environment that feels like a private residence, rather than a public space.

This trend isn't limited to upscale establishments, however. More casual bars and restaurants are also embracing the "home" design ethos, with tchotchke-inflected spaces and retro-attic-like ceilings. The result is a sense of comfort and community that's hard to find in more traditional, minimalist spaces.

The Psychology of Space Design

So why are we seeing this shift towards "living room" bars? According to Ashley Wilkins, founder and creative director of Islyn Studio, it's all about creating an immersive experience. "Spaces like this shape the experience before a word is spoken or a drink is poured," she explains. "They place guests inside a story, where atmosphere, texture, and light quietly guide how the evening feels and is remembered."

This approach to design taps into our deep-seated desire for community and comfort. In the wake of the pandemic, many of us turned inward, focusing on our own homes and personal spaces. Now, as we emerge from that period of isolation, we're craving public spaces that feel like an extension of our own living rooms.

What This Means for Bartenders

So what does this trend mean for bartenders? Here are a few key takeaways:

• Create a sense of community: Bartenders play a crucial role in creating a welcoming atmosphere. By engaging with customers, making recommendations, and fostering a sense of community, you can help turn your bar into a true "third space."
• Pay attention to design: The design of your bar can have a major impact on the customer experience. Take note of the lighting, furniture, and decor, and think about how you can use these elements to create a cozy, inviting atmosphere.
• Focus on storytelling: The best bars are those that tell a story, whether it's through their decor, their menu, or their staff. Think about how you can use your bar to tell a story, and how you can engage customers in that narrative.

Conclusion

The rise of the "living room" bar is a trend that's here to stay. By understanding the psychology behind this shift, and by taking a few key steps to create a welcoming atmosphere, bartenders can help turn their bars into true destinations.

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