The Spirit of the Season: Coquito Competition Returns

The holiday season is just around the corner, and with it comes the return of the Holiday Coquito Competition, presented by Tales of the Cocktail Foundation and BACARDÍ USA. This national program celebrates the creamy, coconut-based holiday staple beloved across Puerto Rico, inviting bartenders from 13 U.S. regions to craft their own innovative interpretations of the classic.

A Brief History of Coquito

For those unfamiliar, Coquito is a traditional Puerto Rican cocktail made with rum, evaporated milk, coconut cream, sweetened condensed milk, and warming spices. Like many holiday traditions, each family has its own take on the recipe, mixing in signature touches. This competition is an opportunity for bartenders to put their own spin on this beloved drink and share it with the world.

Competition Details

The competition launches in November 2025, with participating bars featuring Coquito menu placements alongside in-bar education and blind judging through December. Throughout the season, guests can visit participating venues to enjoy limited-time Coquito creations that honor tradition while showcasing contemporary technique and flavor innovation.

Bartenders will compete for the chance to win an educational trip to Casa BACARDÍ in San Juan, Puerto Rico, including round-trip airfare, hotel accommodations, ground transportation, travel insurance, and an immersive experience at the Casa Bacardi distillery. The competition is open to bartenders aged 25 or older currently working at bars in California, Florida, Georgia, Illinois, Massachusetts, New York, Tennessee, or Texas.

What This Means for Bartenders

This competition is an incredible opportunity for aspiring bartenders to gain recognition, learn from industry experts, and network with like-minded professionals. By participating, you'll have the chance to:

• Showcase your creativity and skills in a national competition
• Learn from industry experts and gain valuable feedback
• Network with other bartenders and industry professionals
• Win an educational trip to Puerto Rico and experience the rich history and culture of Coquito

How to Get Involved

If you're interested in participating, be sure to register online by October 24, 2025. Full eligibility details, recipe requirements, and official rules are available on the Tales of the Cocktail Foundation website. Don't miss out on this chance to shake up the holiday season and take your bartending career to the next level.

Ready to Shake Up Your Career?

If you're passionate about bartending and want to take your skills to the next level, consider enrolling in one of our [[bartending programs|/programs]]. Our expert instructors will teach you the techniques and knowledge you need to succeed in the industry. Plus, with our [[free guides|/guides]], you'll have access to valuable resources and tips to help you on your bartending journey. Don't wait – start your bartending career today and who knows, you might just find yourself competing in next year's Coquito Competition!