From TikTok trends to fine dining menus, the Espresso Martini is everywhere. Here's why this caffeinated cocktail is having its biggest moment yet.
The Espresso Martini has officially cemented its place as the cocktail of the decade. What started as a 1980s creation by legendary bartender Dick Bradsell has evolved into a cultural phenomenon that shows no signs of slowing down.
The Numbers Don’t Lie
According to recent industry data, Espresso Martini orders have increased by 300% since 2022. Social media has played a massive role, with #espressomartini accumulating over 2 billion views on TikTok alone.
“It’s the perfect storm of visual appeal and great taste,” says Mark Thompson, Bar Manager at The Spotted Pig in New York. “People want a drink that looks as good on their Instagram as it tastes in their glass.”
Why Bartenders Love It (And Why You Should Learn It)
For aspiring bartenders, mastering the Espresso Martini is non-negotiable. Here’s why:
1. It’s a Test of Technique
A great Espresso Martini requires proper shaking technique to achieve that signature frothy top. It’s not just about mixing—it’s about understanding how different temperatures and shaking styles affect the final product.
2. It Showcases Premium Ingredients
From craft coffee to high-end vodkas, this cocktail lets you flex your knowledge of quality ingredients. Many establishments are now featuring house-made coffee liqueurs and single-origin espresso.
3. It Commands Premium Pricing
The average Espresso Martini sells for $15-22, making it one of the most profitable cocktails on any menu. Establishments that excel at this drink see significant revenue bumps.
The Evolution of the Recipe
While the classic recipe remains beloved, 2026 has seen exciting variations emerge:
- Tiramisu Martini: Adding mascarpone-washed vodka and cocoa dust
- Salted Caramel Espresso Martini: A sweeter take with caramel notes
- Oat Milk Espresso Martini: Catering to dairy-free preferences
- Cold Brew Martini: Using cold brew concentrate for a smoother profile
What This Means for Your Career
If you’re considering a career in bartending, the popularity of the Espresso Martini represents a broader trend: customers are increasingly sophisticated. They want:
- Quality ingredients
- Technical expertise
- Presentation that’s Instagram-worthy
- Personalized recommendations
This is exactly the kind of training you’ll receive at ABC Bartending College. Our programs cover not just the classics, but also how to adapt to trends and create signature variations.
The Bottom Line
The Espresso Martini isn’t just a trend—it’s a barometer for where the industry is heading. Customers want bartenders who understand craft, can execute consistently, and bring creativity to their work.
Ready to learn how to make the perfect Espresso Martini and hundreds of other cocktails? Our 2-week certification program will have you crafting like a pro in no time.
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